Brian Shoemaker started as a developer before he ever had a product title, and ten years later he's running Life Time Labs and the company's new Innovation Hub. His background shows up in how he talks about product decisions: less about the pitch, more about what survives contact with 190 clubs and ...

Ernst de Neef, CEO and co-founder of Funxtion, joins Marco and Jonas to talk about building digital products for large fitness operators. After more than a decade in the industry, Ernst has seen what happens when customers want flexibility, product teams want simplicity, and the roadmap is expected ...

Some product bets fail because the idea was wrong. Some get a lot messier because the world around it changed. Gabriela Cordero joins Marco and Jonas to talk about building health and fitness products where that kind of thing happens. One launch had the product, the inventory, and the plan. Then COV...